Welcome to The General Store!
Our store is a family owned retail business located in Beaufort, NC. My Dad and Mom started the business in 1980 with the goal of being a family business serving customers wholesome goods. In 2016 I assumed ownership from my parents and carry on their tradition today.
Sandra Bray, Owner
A wide selection of t shirts, sweat shirts, hats, beach wear and foot wear. Brands like Simply Southern, Columbia, Guy Harvey and many others.
Fresh creamy ice cream from some of the best brands in the world!
Homemade fudge made in our store by our team. We have many favorites that change with the seasons!
"Hershey dipped ice cream! What more could you ask for on a hot summer day?"
"Lovely general store and delicious ice cream shop and great laundromat in the back. Staff very professional and courteous."
"Great store, something for everyone. Including ice cream, fudge and t shirts."